Merrlyn, a specialist in the field of business and IT implementations within the financial markets sector, has carried out a rebranding. As of today, the Amsterdam agency will continue under the name Varrlyn. The remarkable change in the company name is not voluntary – Merrlyn was asked by US Merrill Lynch to distance themselves from their brand name.
Merrlyn was founded in mid-2010 by three former Accenture advisers: Marlijn Boerma, Martin Defauwes and Stephan van der Windt. Over the past four years, the boutique consultancy firm has experienced strong growth against the flow. In 2014, the team now consists of 12 business and IT consultants. The goal of the consultancy firm is to grow within a few years into a leading original brand within the Financial Markets domain with the emphasis on dealing rooms.